Scout GPS Navigation, ETA, Maps & Traffic
Scout is the only app that lets you chat, plan Meet Ups, share your ETA and get turn-by-turn GPS voice directions. I worked with many stakeholders to redesign Scout for iOS7.
Powered by OpenStreetMap (OSM), Scout by TeleNav is a daily personal navigator designed for people on the go. Scout provides users with the most up-to-date map information with updates from a community of more than 1.6 million editors. With Scout you can discover new places along your route for the cheapest gas and business, save you customized route preferences and destinations, and receive traffic notifications when traffic is slower than usual on your daily commute home or to work while sharing your ETA quickly with others.
For the Scout iOS 7 redesign, I worked closely with the marketing and customer support teams to lead user research studies with current and potential users to understand what navigation meant to them at different stages of their day, and how we could utilize these findings to design a compelling user experience.
With over 2.5 million users predominantly older and male users, the team had to carefully balance the needs and goals of the current user base, while trying to attract a younger, female audience.
User Research. I conducted a study titled: “What has Siri taught us about Voice,” to understand attitudes and behaviors of users to improve a new voice-based input feature called ‘Hey Scout.’ The participants were asked to assume that their phone’s keyboard was broken, and they would only be able to complete the task through voice-based commands. They were also asked to attempt to perform a task at least 3 times before they could move on to the next one. E.g. “You’re at home and you a get a text message from a friend. The message reads ‘Let’s grab some food. Do you have a place in mind?’ How would you complete this task?”
UX/UI Design. With simplicity and functionality in mind, Scout for iOS7 introduced a fresher lighter look to the map, a new tab bar for the most frequently used features – and along with it, you at the center of the map. This design allowed for the design team to quickly collect user data to help inform and improve the design over time while keeping the legacy colors from previous versions.
Scout for iOS 7 was shipped in April of 2014. One month after the launch, the team noticed a significant increase in user engagement than before however the design failed to educate the users on the new UI. In the end, I felt that we had tested too little iterations and a faster prototyping process would have been helpful to test and validate specific design decisions.